We asked Endangered Species Chocolate a few questions. Some of their answers surprised us, like the dark chocolate outselling milk chocolate. Read the interview below. But first, if you aren’t familiar with Endangered Species Chocolate… It’s a chocolate company that goes that extra mile to secure sustainably farmed cacaofrom around the globe. Locating farmers who are passionate about their crops brings a quality to the Endangered Species chocolate bars you can taste in their rich flavors.
Our commitment to species, habitat, and humanity effects every decision we make. By supporting organic and sustainable agriculture, we are putting fewer chemicals into the earth, protecting rainforests, and providing farmers a viable living that is in harmony with nature.
They donate 10% of their net profits to help protect endangered speciesand their natural habitats. Conservation efforts are benefited directly by chocolate purchases through their non-profit foundation. You’ll notice photographs of endangered animals featured on their distinctive chocolate flavors, like the Black Panther on their Extreme Dark Chocolate.
Interview with Endangered Species Chocolate
What is your all-time best seller?
Our top selling bar can change from year to year but our 88% Extreme Dark Chocolate is currently our top selling bar and has always been one of our top selling bars. (Endangered Species Chocolate’s highest cocoa content bar.)
What should everyone try at least once?
I think people should always try dark chocolate if they are used to milk chocolate, just due to the health benefits that are associated with it. I always think it’s good to try out different inclusions in bars, such as nuts and berries, as sometimes the combination with chocolate can give it a different taste that you might not know you like.
What sells best: milk chocolate or dark chocolate?
Dark chocolate always sells better than milk chocolatejust due to the health benefits associated with it. This has always been the case with our chocolate and is a current trend in the industry overall. I think consumer’s like to receive the added health benefit along with enjoying their favorite treat.
What was the absolute worst seller?
Our plain milk chocolate bar used to feature a salmon on it. This confused the consumer as they didn’t know why salmon’s were on an “Endangered Species Bar” as they are also a common food for a lot of people.
Do you still carry it?
We changed the label to an Otter and now it’s our top selling milk chocolate bar.Let us know your thoughts in the comments. Do you prefer dark chocolate or milk chocolate? And would you choose a chocolate bar featuring salmon on the label?