This is a guest post by Bob Simmons of http://www.fordnavigationdvd.net/.
When it comes to huge motor companies, Ford is one of the largest and is ranked the fifth best seller globally when it comes to car sales annually. But despite being such a major player in the market it does not always deliver on doing their bit for the green planet and the environment and media commentators seem to agree that they don’t always do as much as they could or should. When you look at the technological progress they have made with hybrid motor vehicles then this does seem to be a bit of a strange paradox.
Looking at their history, Ford seems to have a habit of making grandiose promises with regards to producing large volumes of greener car models. But when it comes down to it they often go back on their word, but then shock us again with some new innovation that could change the entire market for both them and their competitive motor manufacturers.
There was a superb example of this paradoxical approach in 2006 when the CEO at the time, Bob Ford, came out and stated that Ford would produce 250,000 hybrid cars by the 2010 came around. However, within just five months this promise had been cancelled. But, two years after that Ford then came out with their extremely impressive Ford Fusion Hybrid car which was released in the Spring of 2008. The new car was offering a superb 41 miles to the gallon when used by inner-city drivers and showed a huge improvement on previous models and those from rival manufacturers. This immediately gave Ford a foothold in the hybrid market and they were now ranking just underneath the Toyota Prius in terms of a fuel efficient motor vehicle.
Then there was their Expedition model which further built on the successes of the Fusion model. Expeditions also shipped with in-built navigation systems which further helped with fuel economy, as drivers using a GPS tend to drive less mileage on average than those who don’t use GPS. What made this model even more popular was the fact that customers could get a free Ford Expedition GPS Update every year which further highlighted the green credentials of this motor vehicle from Ford.
When it comes to their larger vehicles, Ford have also made some progress, with an example being their Ford Escape Hybrid. This is the most fuel-efficient SUV in the North American market offering 41 mpg in the city. Ford is also looking to create smaller greener cars too with 2013 looking to be an exciting year.
Alan Mulally is the new CEO of Ford and he has announced that the company will be designing and manufacturing leaner and smaller green cars which have a combination of turbo-charging and direct injection technology. You can expect to see this first iteration in 2013 with the next generation Ford Fiesta cars.
The future for Ford and their commitment to the environment seems to be bright, but as with previous years’ time will only tell if they truly deliver on their promises.
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