Yes, that title’s correct. General Motors decided to kill their beloved SUVs! Amazing isn’t it? No one expected such a quick and drastic decision, but that’s exactly what happened when General Motors’ senior executives met in late May. The $2 billion overhaul of their SUVs, the CXX project, was in the grave without a single negative vote.
SUVs, like the Escalade, Yukon, Tahoe and Suburban, were the outdoorsy iconic image of General Motors most successful vehicles in it’s 100 year history. But the rising gas costs and consumers heading into the hybrid and more fuel-efficient car arenas were the main determining factors in this drastic decision.
Reality had set in.
– Robert A. Lutz, G.M.’s vice chairman and head of product development
General Motors, the world’s largest automaker, is doing what it needs to reclaim a future and head off bankruptcy before it’s too late. Has America’s beloved Sport Utility Vehicle brought the end for Detroit automakers? Or will the electric-driven Chevrolet Volt, said to be released in 2010, be the turning point? Let’s hope the Volt isn’t too late.
For more reading on the History of General Motors and some of their challenges, visit the New York Times article “General Motors, Driven to the Brink.”